Celebrating the timeless 558 years-Jodhpur



Set in the stark background of Thar desert, this north western city of Rajasthan has had a long journey from a hilly conquered land mass to the Second largest city of the State. Back in 1459, Rao Jodha, A Rajput Chief of Rathore Clan, was set out with a vision of victory and conquest. And the biggest embark of this Victory was Jodhpur, named after its founder! It was chosen as the Capital of Marwar, for its high rocky ridge to enhance hilltop safety. This is where the fortress was build, which now is the magnificent Mehrangarh Fort, blessed by the Kuldevi of Jodhpur rulers, Chamunda Mata. The construction of the fort was begun by Maharaja Rao Jodha in 1459 and was completed by Maharaja Jaswant Singh in the memory of whom, stands the serene Jaswanthada. Though set in a waterless barren land, royal blue Jodhpur has flourished with regal elegance. Walled city of Jodhpur is surrounded by 6 gates of which, Sojati gate and Jalori gate became the busiest commercial centres. Clock tower or Ghantaghar, is situated on the meeting point of two gates, Nagauri gate and Merti Gate.


The city

Jodhpur has its roots in deep historic soils. Be it the Aryans, Gurjars, Mughals or the Rajputs, it has embraced in its lap, the triumphs and turmoil of time immemorial.  It is considered to be one of the most exotic places to be in the world! The majestic Palace, the walled city roads or the temples, everything in this city is aged with perfection and brilliance! Every bit has been carved with respect for its culture for those who loved their mother land!

Today, 12h may 2016, we celebrate the 558th foundation year of Jodhpur! We salute the vision of Rao Jodha, we salute every stone of the fort that fought for us, every scar of the cannonballs still alive on its walls, to the centuries of pride and honour we have been inherited with, and Salute to all the Heroes, who never let the Royalty of this culture die!

Because our Culture, is our Brand! Happy Birthday Jodhpur!


Author – Pooja Purohit

Picture Credits- Deepak Soni


Gangaur: Festival of Rejoice



If you are present in Jodhpur and it’s the first day of Hindu New Year, you should definitely tie your shoelaces and be ready to homogenize in the festive mood of the Gangaur festival. Surrounded by people dressed in shimmering traditional Rajasthani dresses, you will feel the heat of this festival for certain, forgetting all the boredom  and mundanity.


Listed amongst the most important and celebrated festivals of Rajasthan, and a specialty in Jodhpur, Gangaur festival is dedicated to the Hindu god Shiva (Gan) and his wife, Goddess Parvati (Gaur). Whether it is married or unmarried women, ladies camouflage themselves as men, like dacoits, saints, police or army men and many more disguises. So if you are strolling on the streets on Gangaur, you better make a mindset that you will be at the mercy of these oddly dressed females!



Carrying sticks or Baints in hand, these disguised women march across the streets of the blue city, protecting the statue of Dhinga Gavar and beating up unmarried boys who crosses their way!

The myth behind this act is that whoever gets beaten up or even touched by the sticks gets married soon with his dream girl. So if you are still single, Gangaur is the festival for you! Also, on this pious day, unmarried girls willing to get married keep fasts in order to find their suitable groom.

In the morning, married women of different mohallas carry out processions with the statues of Gaur and Isar bare footedly to the temples to pray for the long life of their partner. Although the day ends with this, but the dusk still awaits the wavering of disco lights, when dance floors are set up at public squares and people dance to their heart’s content on the beats of DJ!

Apart from Jodhpur, Gangaur festival is also celebrated in other cities of Rajasthan, such as Bikaner, Jaipur, Jaisalmer, Udaipur etc. Even though the festival is celebrated in an enjoying manner, but one cannot remain without appreciating the faith people have in Gangaur and its belief. Moreover, it’s the utter devotion of people which earns this festival its obeisance.

In brief, we can consider Gangaur to be a festival for the bachelors. For those who are married can engage their minds and souls in the mouth-watering tastes of numerous sweet dishes prepared this day, such as the Ghevar and Barfi. So instead of imagining the mind boggling scenarios of Gangaur festival roll out on the streets and dissolve yourself in the vibrant fumes of this festival of fun and frolic, Gangaur.

Author- Ashutosh Chandra

Picture Credits- Anil Purohit

Welcome to Jodhpur!


Jodhpur! It’s not just a city. It’s an experience that is bound to last, a lesson, that it’s never too late to begin. Jodhpur is more than just a city…Situated in the heart of Rajasthan, this second largest city of the land of Kings is an absolute charmer. It is a city where language changes every kilometre, where every emotion has a taste and every occasion, a colour.

From the vast blue stretches, to the astounding gold dust, Jodhpur has never failed to amaze the world with how simplicity can be a piece of sheer magnificence. Every embedded stone, and every littered leave has a tale to tell. Every standing structure, and every fallen remain has a story to strike your nerves.

A culture that has valour in its blood, and chivalry in its lineage has a tradition which is timelessly eternal. Jodhpur is hospitality at its best. The princely feeling you get at the Ummaid Palace, and a throwback of bravery and victory at the canons of fort, or be it just a stroll in the city interiors, Suncity has a lot to invoke any humanly emotion.

The lip smacking Dal baati churma to the palatable mawa kachori, the scrumptious food is sure to tingle your taste buds. There are as many colours in Jodhpuri attire as there are, in its flavours. The Jodhpuri suit with Pagri, is a reflection of royalty. The bright Rajputi poshak and bajuband imparts a queen’s elegance to any beauty.

AIESEC in Jodhpur welcome you, to Aapno jodhpur, a journey of heritage and culture. A journey that shall be echoed in world for time immemorial.

Khamma Ghani!

Padhaaro mhaare des!!!

Author : Pooja Purohit

Picture Credits : Deepak soni